WebJan 16, 2024 · An inbound link from an authoritative site with anchor text that includes the keyword of your page is the best case scenario in terms of an inbound link. For example, in the sketch at the top of this post, the site linking to ABC Bakery with the highest link authority uses the anchor text “ABC Bakery.” If ABC Bakery wanted to rank better ... WebApr 6, 2024 · Inbound links, also known as inbound links – are references to our website on other sites. References are in the form of a link that points to our site (usually they go to the Home but can go to internal pages). These links are vital because they are used by Google as a sign of Authority when displaying a website with a higher ranking in the ...
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